How to Hi(gh)re the Right Cannabis Writer
Hiring a writer in the cannabis space can take a bit of effort. Since the marijuana industry has only recently taken off, there are fewer experts than in other industries. Here are a few tips to finding the right cannabis writer for your business!
Ask for Samples
Any credible writer will have sample at the ready. This is an important step in determining whether the writer’s voice will be in-line with your company’s. If you are in the technical side of the industry, ask for a sample of something of the nature. Technical and scientific writing requires specific knowledge, and there must be relative depth to her knowledge, if she’s to create phenomenal content.
Determine a Cannabis Writer’s Background
More often than not, going through content mills, such as UpWork and Freelancer, will produce writers who have zero cannabis knowledge. It should be obvious, but someone who has never taken a rip off of a bong, consumed an edible, or ingested marijuana in some form, does not have the breadth of knowledge required to shed light on the subject.
Instead, look for someone who has at least participated recreationally–she doesn’t need an MMJ card, although it certainly ups her credibility! This is an important step if you choose to go through a general freelance writer, or someone who doesn’t specialize. While that isn’t the ideal route to go, it certainly works in a pinch.
Where to Search
There are a slew of marketing agencies, who specifically market the cannabis niche. These businesses are a great place to look, but ultimately come with a hefty price tag. If you have the means to hire an agency, it’s certainly an option. On the other hand, if you’re looking for a more affordable cannabis freelance writer, Google can easily become your best friend! The following keywords are phenomenal starting block to find the cannabis writer who best suits your needs.
- Professional cannabis writer
- Freelance cannabis writer
- Cannabis blogger
- Marijuana blogger
- MMJ writer
- Chicago cannabis writer (Insert your city or area for hyper-local marijuana writers)
Browse any potential candidate’s website and if she seems like a good fit, reach out to her. You can even request a phone call to quickly cover the scope of work, but it’s by no means necessary.
Whether you’re an extraction company, dispensary, or packaging business, the right cannabis content creator is out there. Finding the a professional marijuana writer just takes a bit of dedication and time.
Of course, if you’re reading this, you are on the right track! Check out my portfolio here, or shoot me a message through this contact form.